Beyond Blue: Our First ‘Claws for a Cause’ Charity

It could be your partner, parent, sibling, an extended family member, friend, colleague or the dude that makes your morning latte at your fav café.

The numbers tell us it may likely be you.

  • 45% of all Australians will experience some form of mental illness in their lives.
  • 3 million Australians are living with anxiety or depression right now.


For many of us COVID-19 and the uncertainty, negativity, loneliness and disconnect of our current circumstances has had a significant impact on our mental health. That impact is subtle for some and more significant for others.


Mental illness does not discriminate, and it is impossible to quantify or compare emotional suffering. There is no easy answer. There is no “cure”. All we can really do in times like these is to be kind to those around us and try, as best we can, to be kind to ourselves.


As mental health is so topical at the moment (not that it isn’t always important!), and a cause so close to our own hearts, we are so happy to announce that our first ‘Claws for a Cause’ charity will be Beyond Blue.


We left the decision in the hands of our Instagram followers and were overjoyed to see that an overwhelming 80% of you voted for Beyond Blue.


Beyond Blue equips Australians with the skills and knowledge to achieve their best possible mental health. Through support services, research, programs and more, Beyond Blue break down the stigma, prejudice and discrimination that act as barriers to people reaching out for support.


Some conversations can be life-changing… and some can be lifesaving. We are honoured to be assisting Beyond Blue in their quest to help struggling Aussies find the support they need.


If you’re heading through the Gelato checkout and have a few pennies to spare, you’ll be able to donate to Beyond Blue with ease. Remember, Gelato will match the total value of all customer donations! Together we can make a small but mighty difference.


For more information about Beyond Blue, click here.

For more information about the ‘Claws for a Cause’ initiative, click here.


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