'Claws for a Cause'
How does it work?
1. WE WORK WITH OUR COMMUNITY TO CHOOSE A CHARITY
Every 6 months, we reach out to our community on social media to help us decide our next charity. We select a new charity based on a number of considerations including results from our social media polls and our own discretion.
2. CUSTOMERS OPT TO DONATE AT CHECKOUT
At checkout, customers are given the option to donate.They can elect to donate 2%, 6% or 12% of their total cart value (on top of their purchase).
3. MATCH, DONATE AND START AGAIN
At the end of each 6-month period, the donations are added up and Gelato contributes by matching the amount donated.
For example: if our customers donate a total of 5K, Gelato will also donate 5K. The charity will receive a total of $10K at the end of the 6-month donation period.
The total value of our donations are then paid out and we start the selection process again.
Why is this initiative important?
🍦We recognise that our company produces cosmetic products for those fortunate enough to be able to spend their money on non-essential items. Indulging in such items simply is not a luxury for so many.
🍦We recognise our own privilege (education, employment, and many other opportunities) that enabled us to start this business in the first place.
🍦We recognise that we didn't do anything to deserve the privilege we were born with. It was pure luck!
🍦We recognise that there are countless people all around the world that could use some luck... and are struggling in ways we couldn't even imagine.
We have the opportunity to make a small but mighty difference in the lives of others. Not only do we have a passion for beauty, we also have a passion for being a force for good.
Got another question or want to submit a suggestion for our next charity?
Email us at firstname.lastname@example.org